Join David Terrar, CEO at Tech Industry Forum and Ahmed Elahi, Senior Director of Data, as he shares his journey from conceptualising groundbreaking proposals to securing buy-in and launching transformative projects across Sky. In this fireside chat, Ahmed will discuss the strategic vision behind the Innovation & Emerging Technologies (IET) initiative, the role of generative AI in driving innovation, and the collaboration that has powered these efforts. Learn about the challenges, successes, and plans to leverage Gen-AI to redefine technology and business.