Exhibitor Press Releases
IT cooling: Price vs performance
The old saying “you get what you pay for,”
is especially true when it comes to data centre cooling. While we can’t escape
the fact that installation price will always be a major consideration in any
product purchase, in specialist applications, overall system performance and
reliability must play a more crucial role. This is because effective cooling
directly impacts the stability, efficiency, and longevity of IT,
telecommunications and data centre infrastructure. With our everyday lives
reliant on technology, underperformance or failure of cooling systems can be
catastrophic.
This article explores the key areas of data
centre cooling system performance, the impact of underperformance not just on
IT equipment but the data centre building itself, and the strategies available
to identify high performing products.
In data centres, cooling system performance
centres around how effectively and efficiently the system maintains optimal
environmental conditions to ensure the reliable operation of IT equipment.
High-performing cooling systems maximise efficiency, minimise energy use, and
ensure consistent and reliable thermal control.
IT cooling systems must:
- Maintain precise, optimal
temperatures
- Maintain proper humidity levels
- Ensure uniform cooling to
eliminate hotspots
- Minimise energy consumption
- Ensure efficient air movement
- Respond to varying heat loads
- Maintain performance even if a
component fails
- Demonstrate adherence to
Standards such as Power Usage Effectiveness (PUE) and be compliant with
relevant Regulations
- Ideally be scalable and adaptable to new technologies
- Ideally incorporate heat recovery and reuse.
Those specifying, designing, installing and
maintaining cooling systems rely on manufacturer data to ensure the installed
product meets the above requirements. If this data is incorrect, systems will
not perform as designed or desired. Crucially, even a small underperformance
can have a big impact on the cooling system over the lifecycle of the product.
This is why it is vital that HVAC professionals use products with verified,
accurate data, that are guaranteed to perform.
Cooling system underperformance and IT equipment
Because cooling is so integral to the
running of data centres, it is rare to experience a total failure. Systems will
be designed with back-up capacity, using redundant cooling systems (N+1, 2N, or
N+2), emergency chillers, free cooling systems and the like.
However, underperforming cooling systems
are a far more common occurrence. Cooling systems designed using inaccurate
performance data will struggle to maintain optimum temperatures or humidity
levels, use more energy, be more prone to faults and breakdown, can risk
non-compliance with regulations and display less flexibility, especially when
it comes to upscaling.
While these systems may not be on the brink
of failure, they are not maintaining optimal conditions in an efficient or
effective way. It all has a knock-on effect, and the consequences can be
significant and progressively damaging.
When cooling systems underperform, the
impact on IT infrastructure includes:
- Hotspots: Some areas of the data centre may experience higher temperatures,
particularly around high-density racks.
- Thermal stress: Prolonged exposure to elevated temperatures causes thermal stress
on hardware components, degrading their performance and lifespan.
- Performance throttling: Modern servers often include thermal controls that reduce
processing speeds to prevent overheating, leading to slower operations.
- Increased error rates: Underperforming systems can trigger higher data error rates,
affecting the accuracy and reliability of processes.
- Increased energy use: As temperatures rise, equipment fans work harder to cool
themselves, consuming more energy and increasing operational costs.
- Component degradation and
more frequent repairs: Prolonged exposure to
suboptimal temperatures can accelerate hardware wear, leading to premature
failures, frequent repairs and increased maintenance.
- Sudden shutdowns: If temperatures cross critical thresholds, systems might trigger
emergency shutdowns, risking downtime and loss of data.
- Shortened lifespan: Consistent thermal stress can reduce the expected lifespan of
servers and other equipment, leading to costly replacements sooner than
planned.
- Data corruption risks: Storage devices, especially hard disk drives (HDDs), are sensitive
to temperature fluctuations. Underperformance in cooling can lead to data
corruption or loss over time.
- Customer complaints and
litigation: All these aspects can affect end-user
experiences and breach Service Level Agreements (SLAs).
Underperforming cooling systems may not
cause immediate equipment failures but significantly increases long-term risks
that can escalate into major problems, client complaints and reputational
damage. Consistent, efficient cooling is critical to ensuring data centre
reliability, performance, and sustainability. Therefore, putting installation
price over performance can be a short-sighted plan.
Buildings and underperformance
But it’s not just IT equipment that suffers
when cooling systems underperform, the whole building does too. With cooling
accounting for an average of nearly 40% of total data centre energy consumption,
efficiency plays a significant role in determining operating costs, carbon
footprint, reaching regulatory compliance and sustainability goals.
Here's more reasons why product performance
should take priority over installation cost:
Energy efficient systems reduce
operational costs
While high-performance cooling systems may
have a larger upfront cost, they are often more energy efficient. This leads to
lower electricity bills for the lifecycle of the product. Efficient systems,
working at optimal conditions also reduce the strain on equipment, minimising
maintenance and replacement costs.
Improving energy efficiency (PUE)
Data centres are measured by their Power
Usage Effectiveness (PUE). Advanced cooling solutions contribute to a lower
PUE. This improves overall sustainability and reduces carbon footprint.
Supporting scalability
As data needs grow, so does heat output.
High-performance cooling systems are better suited for scaling with the demands
of modern data centres, ensuring they can handle increased capacity without
compromising performance.
Enhancing environmental control
Precision in temperature and humidity
control is key. Performance-focused systems provide better environmental
stability, which extends equipment lifespan and optimises performance.
Enhancing heat recovery
Since data centres generate large amounts
of heat due to the high density of IT equipment, advanced cooling systems can
capture this heat instead of wasting it. The recovered heat can then be used
for:
- District heating (heating
nearby buildings or neighbourhoods)
- Industrial processes (in nearby
facilities)
- Domestic hot water (for offices
or other on-site needs).
Benefits of heat recovery include:
- A better Energy Reuse Factor (ERF), which complements PUE by measuring useful energy exported
- Lower energy costs over time
- Stronger sustainability credentials, supporting ESG and carbon-neutral targets
- Access to regulatory incentives or subsidies, depending on the region.
Regulatory compliance
Decision makers can rest assured that
high-performing cooling systems will meet relevant Standards and Regulations.
System lifespan
It’s important to member that an
underperforming product rarely works in isolation and will impact on other
parts of the cooling system. This makes premature failure of key components
such as compressors and fans more likely.
In short, putting product performance
before installation cost makes sound financial sense and can pay dividends in
the long run.
How to identify high performing products
With performance being a key consideration,
its vital decision makers have access to accurate, verified product data. This
removes the risk of underperformance as it ensures that correctly designed and
installed systems will perform as expected.
A key strategy to identify high performing
products is to choose products that are Eurovent certified. This is because
independent, third-party performance certification ensures products have been
vigorously tested and all data comprehensively evaluated for accuracy. Products
successfully certified under programmes such as Eurovent Certified Performance
must pass a number of checkpoints before they receive certification, including:
- Laboratory tests to evaluate product performance
- Factory audits to ensure production line quality
- Selection software checks
and/or certification to ensure software uses
accurate and reliable data (dependent on programme)
- Evaluation of all submitted
documents (including marketing materials) for
technical credibility and continuity
- And crucially, products are put
under a surveillance process to ensure they continue to comply with
declared data.
The big benefits of choosing certified products for data centre operators include:
- Guaranteed performance
- Proven energy efficiency
- Free access to certified data, allowing direct product comparison
- Regulatory compliance
- Reduced risk for system designers, especially in projects requiring a 0% tolerance for modelling
- Products also hold less risk financially as they have been independently tested.
Don’t prioritise price over performance. Find out more about our
programmes for data centre cooling:
IT Cooling Units https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/itcu
Chillers https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/lcp-hp
Air Handling Units https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/ahu
Cooling Towers https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/ct
Heat Exchangers (including for heat
recovery) https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/he
Evaporative Cooling https://www.eurovent-certification.com/en/third-party-certification/certification-programmes/ec
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