AI delivers value only when it aligns with a company’s strategy. Yet 67% of projects shut down within a year, and most investments fail to produce results. This session explores how to recognise where AI truly works and where it does not. It covers how to assess your organisation’s readiness for AI, identify opportunities where AI can deliver scalable impact versus where it risks becoming an AI bubble, and draws lessons from real case studies showing what succeeded, what failed, and why. The presentation also highlights practical principles for successful AI adoption, including focused use cases, strong data foundations, and meaningful human oversight.