Mumsnet" and "AI” in the same sentence still surprises some people — and that’s exactly why this conversation matters. Drawing on 25 years of human conversation and more than 6.5 billion words of lived experience, Sue Macmillan explains how Mumsnet is using AI in ways only a trusted community platform can. She shares how tools like MumsGPT turn authentic discussion into aggregated, privacy-preserving insight for brands, and how AI is being used internally to accelerate thinking, improve clarity, and support better decision-making rather than replace judgement. Looking ahead, Sue explores how AI will transform discovery on the site, unlock richer data products, and surface more of the hard-won wisdom already embedded in Mumsnet’s community.