The belief that “ITOps always says no,” that “everything can be automated,” or that “ITOps isn’t needed in the cloud” continues to fuel misunderstanding between Development and IT Operations teams. This session aims to bust these myths by exploring what ITOps actually does, why the work matters, and how DevOps and ITOps can partner more effectively to deliver better outcomes, faster. Louise will unpack common misconceptions—such as the idea that ITOps blocks innovation, merely fixes things that are on fire, or lacks strategic value and through that, will help you to reframe ITOps as a critical partner rather than a barrier and how we all can work together to build a collaborative IT function that enables innovation rather than hindering it.