Misleading stories in the media have greatly exaggerated AI’s dangers. Stories concerning job losses or rogue systems are fuelling misconceptions of the technology - much like Steven Spielberg’s 1975 movie Jaws, which inflated shark attack fears and distorted public perceptions of the animal.

Sensationalised narratives around AI have amplified public fears and distorted perceptions of the technology's real risks, with the current AI hype cycle fuelling unnecessary anxiety while downplaying solvable issues over bias and transparency.

This panel will discuss Steven Spielberg’s regret around making the movie ‘Jaws’, how it compares to a lot of current concerns around AI, and why the tech industry needs better communication to ensure AI receives a fairer representation. Panellists will unpack storytelling best practices for comms and marketing pros and explain how to craft narratives that help demystify AI.