Tech Show London

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Ask, Listen, Act: Improving Perception through Community Engagement

13 Mar 2025
Energy Efficiency, Cost Management & DCIM Theatre
Cultivating a People-focused Data Centre Workforce Culture

Media coverage of data centres is often negative but does this accurately reflect public opinion? What can operators do to improve perceptions of the industry and how can they, as businesses, integrate better into host communities, both aesthetically and economically? In this session we will review recent research on public attitudes to data centres and explore how developers can engage more productively with their host communities to deliver meaningful local benefits.

Speakers
Colette Sharp, Partnership Development Manager - SEGRO
Emma Fryer, Director, Public Policy - Europe - Cyrus One
Tatiana Smith, Associate Director - Deerns