Why exhibit at Tech Show London 2027

Reach the decision-makers shaping enterprise technology

Tech Show London brings together senior technology leaders, buyers and practitioners actively researching solutions and planning future investment.

Across five co-located shows, bring your solutions to life through live demos, build valuable connections through meetings and peer networking, and strengthen your brand visibility across the full technology stack.

 

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Discover our 2027 sponsorship & exhibiting opportunities

Why exhibit or sponsor?

Reach decision-makers across the full technology ecosystem

Connect with senior leaders, buyers and technical practitioners across cloud, AI, cyber security, data, DevOps and infrastructure — from strategy and investment through to implementation and operations.

Engage buyers when they are ready to explore

Position your brand in front of visitors actively researching solutions, comparing suppliers and planning future technology investment.

Showcase your solutions in action

Use live demos, product education and practical conversations to show how your technology can support real business priorities.

Build relationships and new opportunities

Create meaningful meetings through Connect at Tech Show London, peer networking and the live event environment, opening relevant commercial conversations with prospects, partners and existing customers.

Build authority across connected markets

Strengthen your brand through thought leadership, speaking opportunities and cross-show visibility across the topics shaping enterprise technology.

Shape a package around your goals

Choose the right combination of exhibiting, sponsorship, meetings, thought leadership, product education and market visibility to support your commercial priorities.

Who you can meet

Connect with the senior decision-makers, buyers and technical specialists researching solutions, shaping investment and delivering enterprise technology, including:

  • CIOs, CTOs and senior technology leaders
  • CISOs, cyber security, risk and resilience leaders
  • Cloud architects and infrastructure teams
  • Platform engineers and DevOps leaders
  • Data, analytics and AI leaders
  • Data centre, facilities and operations leaders
  • IT, infrastructure and operations directors
  • Digital transformation and procurement leaders
  • Systems integrators, consultants and channel partners

Build your presence around your goals

Whether your priority is lead generation, market visibility, customer meetings, thought leadership, product education or strategic partnerships, choose the right mix of exhibiting and sponsorship opportunities to support your commercial objectives.

Exhibiting helps you:

  • Showcase products and services through live demos and practical conversations
  • Meet new prospects, existing customers and potential partners
  • Generate leads, build pipeline and create valuable follow-up conversations
  • Demonstrate your capability in a live environment
  • Reach adjacent audiences across five co-located technology shows

Sponsorship helps you:

  • Build brand authority and thought leadership around high-value industry topics
  • Lead the conversation around a priority topic or content environment
  • Increase visibility before, during and after the event
  • Activate account-based marketing by engaging priority accounts
  • Create executive networking and strategic partnership opportunities

Explore exhibiting and sponsorship at Tech Show London

What is Tech Show London?

Tech Show London is one of the UK’s leading B2B technology events, bringing five specialist shows together under one roof at ExCeL London on 10–11 March 2027.

It connects technology providers with senior decision-makers, buyers and technology leaders shaping how organisations operate, compete and grow.

The five shows are:

  • Cloud & AI Infrastructure
  • DevOps Live
  • Cloud & Cyber Security Expo
  • Big Data & AI World
  • Data Centre World

Why should I exhibit or sponsor?

Tech Show London puts your brand at the heart of the enterprise technology conversation.

Connect with senior decision-makers actively researching solutions and planning future investment. Showcase your capabilities through live demos, arrange meaningful meetings, generate leads, build brand authority and create strategic partnerships across connected technology markets.

Sponsorship can extend your impact through thought leadership, content ownership, speaking opportunities, executive networking and visibility before, during and after the event.

Which Tech Show London show is right for my business?

Each show offers access to a distinct but connected technology audience:

  • Cloud & AI Infrastructure: Cloud platforms, AI infrastructure, compute, storage, networking and sustainable infrastructure
  • DevOps Live: DevOps, platform engineering, software delivery and cloud-native development
  • Cloud & Cyber Security Expo: Cyber security, cloud security, risk, resilience and compliance
  • Big Data & AI World: Data, analytics, artificial intelligence and data-driven transformation
  • Data Centre World: Data centre infrastructure, facilities, energy, operations and sustainability

Can I exhibit or sponsor across more than one show?

Yes. A cross-show presence can put your brand in front of adjacent decision-makers and demonstrate how your solutions support the wider enterprise technology journey.

This is particularly valuable for businesses operating across cloud, AI, cyber security, data, DevOps and data centre infrastructure.

Who can I meet at Tech Show London?

Meet the senior leaders, buyers, budget holders and technical specialists shaping enterprise technology, including CIOs, CTOs, CISOs, data and AI leaders, cloud architects, DevOps and platform engineering leaders, infrastructure directors, data centre managers, procurement professionals, consultants, systems integrators and channel partners.

Across the 2026 event audiences, between 65% and 76% of visitors were reported to specify, influence or have final sign-off on purchasing decisions, depending on the show.

How can I arrange meetings and generate leads?

Connect at Tech Show London enables exhibitors to create company profiles, request and receive meeting invitations, promote live demonstrations, plan conference sessions and guide visitors to their stand.

Leads can also be generated through stand conversations, product demonstrations, sponsorship activations, conference content, peer networking and customer meetings. More than 3,000 pre-scheduled meetings were confirmed during the 2026 event.

What exhibitor and sponsorship opportunities are available?

Packages can be shaped around your commercial objectives, including lead generation, brand visibility, thought leadership, speaking opportunities, product education, executive networking, account-based marketing and strategic partnerships.

Opportunities include exhibition stands, sponsorship tiers, content ownership, Connect visibility, website promotion, social media, the interactive floorplan and promotional media materials.

How do I enquire about exhibiting or sponsoring?

Select the show most relevant to your audience and tell the Tech Show London team about your target market, commercial priorities and preferred outcomes.

They will recommend the most relevant exhibiting, sponsorship or cross-show opportunity for your business.

Ready to discuss exhibiting or sponsorship?

Select the show most relevant to your audience, complete the enquiry form, and our team will help you explore the package that best supports your goals.

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