2026 Tech Buyer RFP Framework

Stop selling potential. Start selling proof.

Download the 2026 Tech Buyer RFP Framework - built from the real procurement priorities of 600+ European tech buyers across Cloud, Cybersecurity, Data, AI, DevOps and Digital Infrastructure.

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Your free download also includes the Bridging Priorities Report, available only until the end of 2025.

Built on the findings from the Bridging Priorities Report

Get FREE access to the 2026 Tech Buyer RFP Framework and the Bridging Priorities Report - our deep-dive analysis of how 600+ European decision-makers actually think, evaluate suppliers and make purchasing decisions.

The Bridging Priorities Report reveals the growing credibility gap between how suppliers sell and how buyers decide - exposing the priorities, risks and evidence requirements that informed every part of this RFP Framework.

The Bridging Priorities Report is only available as part of this combined download until the end of 2025.
Access it now to prepare your team for 2026 procurement cycles.

Why this framework matters

Tech buyers across Europe are shifting into a proof-first purchasing era - a shift first uncovered inside our Bridging Priorities Report. Their insights revealed an urgent need for suppliers to align proposals with governance, integration, risk and measurable outcomes.

This RFP Framework translates those findings into a practical structure you can use in every enterprise opportunity.

What's inside the 2026 RFP framework

A complete, plug-and-play structure that reflects how UK, French, and German buyers are evaluating suppliers this year.

You'll get:

1. Modern RFP outline

Covering:

Compliance & governance (AI Act, GDPR, data residency, ISO)
Architecture & integration
Security posture & risk management
Performance metrics, KPIs & ROI proof
Scalability & future readiness
Commercial transparency & support requirements

2. Scoring & Weighting Matrix

Understand how buyers prioritise:

Evidence of past performance
Security & governance fit
Technical alignment
Operational readiness
Total cost of ownership

3. Buyer intent & readiness model

Qualify opportunities quickly with:

Budget vs exploration signals
Economic, technical, and operation buyer roles
Procurement dynamics that influence timelines

4. Plus, the bridging priorities report (included in your download)

Understand the macro trends shaping 2026 purchase decisions:

The buyer-supplier credibility gap
Why proof beats potential
Sector differences across UK, France and Germany
Where buyers feel most undeserved by vendors
The mindset behind 2026 procurement cycles

Who this combined resource is for

Designed for:

Sales Directors & BDR Leaders
CMOs and Heads of Marketing
Pre-Sales, Solutions & Bid Teams
Partner Managers & Alliances Leaders
Product Marketing Managers
Tech vendors planning to exhibit at events (including Tech Show London)

If your team influences deals, builds proposals, responds to RFPs or works with enterprise buyers - this toolkit is for you.

Why tech suppliers use this

Suppliers use the combined resource to:

Strengthen proposals with buyer-aligned proof
Shorten deal cycles by improving qualification
Identify where metrics, case studies or governance evidence are missing
Improve consistency across sales, marketing and bid teams
Create conversations that lead directly into higher-scoring RFP responses

The RFP Framework gives you the structure.
The Bridging Priorities Report gives you the context.
Together, they reshape how you compete in enterprise tech.

Start winning more RFPs in the proof-first era

Download the full 2026 Tech Buyer RFP Framework and align your proposals to how modern buyers make decisions.

Download for free

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You'll receive the combined PDF by email after submitting the form.

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Tech Show London brings together 10,000+ enterprise leaders and hundreds of solution providers across Cloud, Cybersecurity, Data, AI, DevOps and Digital Infrastructure.

The insights in your combined PDF are built directly from this audience — the buyers shaping Europe’s biggest procurement cycles in 2026.

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