NEW: The Big Data & AI World Start-up Zone

On 10-11 March 2027 at Excel London, put your data, AI or analytics Start-up in front of 19,250+ professionals at Big Data & AI World London.

With a fully built, show-ready pod and the essential services already included, you can focus on demonstrating your solution, meeting decision-makers and building commercial momentum.

Enquire about a Start-up Pod

A practical first step into exhibiting

The Start-up Zone is designed for ambitious data, AI and analytics businesses that want to increase their visibility, demonstrate their technology and start valuable commercial conversations without organising a traditional stand build.

Meet an audience with the influence to move opportunities forward:

63% of attendees are senior managers or C-suite executives
71% influence or sign off purchasing decisions
Demonstrate your solution live and answer buyers' questions face-to-face
Use Connect at Tech Show London to start networking before the event

Whether you are looking for customers, partners or greater market visibility, the Start-up Zone gives you a focused platform from which to make your next move.

Why a space dedicated to Start-ups?

Emerging businesses have different needs from established exhibitors. The Start-up Zone brings data, AI and analytics innovators together in one focused destination, making it easier for visitors to discover new solutions and for start-ups to build their visibility within the wider event.

It creates a professional environment where growing businesses can present their ideas, meet relevant industry contacts and begin relationships that could support their next stage of commercial development.

Why exhibit in this space?

Take your solution beyond the screen and put it in front of the people influencing data and AI decisions.

With a fully built, show-ready pod and access to pre-event networking, your team can concentrate on demonstrating its technology and having meaningful face-to-face conversations.

The turnkey format offers a simpler route into exhibiting, without the time and preparation involved in organising a traditional stand build.

Enquire to speak with the team below:

Start-up Zone FAQs

Who can exhibit in the Startup space?

The Start-up Zone is designed for B2B technology start-ups that:

Are in the acceleration or commercialisation phase
Offer an innovative solution within data, AI or analytics
Want to increase their visibility in the market
Are looking to meet data, AI and IT decision-makers
Want to develop new commercial opportunities

Contact our team to confirm whether your business meets the eligibility criteria.

What is the difference between a Start-up and a traditional exhibition stand?

The pod is a compact, turnkey format specially designed for Start-ups looking to optimise their presence at a lower cost. It offers immediate professional visibility while remaining flexible and accessible, making it an effective alternative to traditional stands that are more spacious and more expensive.

What types of decision-makers will be present?

The Big Data & AI World audience includes CTOs, CDOs, Chief Data Scientists, Heads of AI and Data, Data Science Directors, AI Architects, AI Product Managers and Data Managers. The event creates opportunities to meet senior professionals involved in developing, evaluating and purchasing data and AI solutions.

Can we demonstrate our solution at the pod?

Yes. Your pod includes a TV and power, allowing you to present your technology and run product demonstrations. Please discuss any additional technical or connectivity requirements with the team before the event.

How do we enquire about a Start-up pod?

Complete the enquiry form and provide a few details about your business and solution. A member of the team will contact you to discuss eligibility, availability and the next steps.